Web Designs With Enhanced Functionality

You will find a large number of websites that have the best possible design using the latest trends and techniques, but tend not to live up to the expectations when it comes to its usability and functionality. Though it is important to take into consideration aesthetic factors while creating a website, one cannot ignore the importance of creating smart portals which meet the functional needs of your visitors.

Creating a Balance between Design and Functionality

It takes a lot of hard work and expertise to draw a balance between an appealing visual design and user-friendly website. Web design & development company need to put in a lot of effort and creativity to combine the two and deliver a final product that is of value to the end users.

Assessing the Functional Quotient of Your Website

Now that you have been able to truly understand the significance of functionality for any web-based portal, it is time to introduce yourself to the idea of conducting a specialized functionality assessment for your website. There is no standard method in conducting these assessments, but the idea is to attain as much feedback as possible through focus groups, sample segments and on-line evaluations so that you are able to draw concrete conclusions on the pros and cons of your web-design to facilitate continuous improvement.

Factors that Make a Functional Website

A comprehensive functional website consists not only of navigation features which add to the user-friendliness of the portal, but it also aims at being informative and meets the business needs of the organization.

Once you have created a robust content strategy, you need to put in place your design needs. Make use of practical and aesthetic design elements that are easy to use, appealing to the audience and offers opportunities to optimize your website.

Additionally, how you organize your content on the website makes a big difference to how your audiences perceive it. As a web design company , you need to have complete clarity on rules of effective website structure and how these norms need to be implemented for functional success.

It all boils down to focusing your website design on structured information flow and design. This means you need to put your graphics in the back seat. This does not mean that you need not use any visual simulations to attract customers, but it is crucial that you make effective use of images and textual content to effectively communicate with your audience, what your core message is.

The biggest mistake most web designers make is that they forget to take into consideration the needs of the end users of the website they are designing. It is the primary responsibility of the designer to create a website that works for the benefit of the client's business objective, is able to represent the brand on the internet and meets the information and functional needs of the target audience. Start planning your website well in advance so that there is complete clarity in the functional needs and objectives from the start.

Article Source: http://EzineArticles.com/6922778

Web Development Services In India At Affordable Rates

An India based Web Development and Offshore Software Development Companies providing customized, cost effective, technology driven internet/ web based solutions all across the world. They offer full range of Custom Web Application Development using PHP, ASP, ASP.Net, AJAX, VB.Net, C++, Java and XML and also offer software development services.

Over the years, Web Development Companies has expanded a deep understanding of the industry, a well-built technical background and the ability to give fast gyrate time for the software projects for their clients in India and abroad. Their key principles are, comprehensive understanding our clients' business objectives, providing highly personalized experiences, maintaining a strong thrust on quality, and stick on to the best ethical practices.

Web development companies are well equipped with modern development facilities. They acquire the latest software development tools and hardware infrastructure with a complete 24 hour power backup facility so that development can take place interruptedly and in timely manner. In most cases Internet, email access with Instant Messengers like MSN, Yahoo, Skype for Text and Voice Based chat is available for all team members for their respective companies.

Their only goal is to understand your business, share a common business goal with you, and help you reach your objectives. They value the long-term relationship they create with their customers and ultimately become an extension of their businesses.

All companies provide the best quality software development and web development services. So, you can be rest assured that your business is in good hands.

Feel free to circulate and share out this article as you wish - if you can post it on your own site or email it to your friends then please do. It's real time to reproduce the word far and wide amongst all the community across the world.

Article Source: http://EzineArticles.com/356068

Website Copywriting, Keyword Shuffling and the Visible Video Future

Not that long ago clients would say they wanted a 'keyword density' of three, four or five percent in their website copywriting. That gradually changed into a preference for 'making the copy flow" and don't worry about the keywords.' That has changed yet again to placing the emphasis on 'quality content', and the improved link building that results from it.

Keywords are still important - even if not at densities of five percent! Attractive, flowing copy will always be important to the user experience, irrespective of keywords. Similarly, making sure that the user experience is maximized by providing quality content is nothing new - and link building itself has always been a pillar which supported SEO efforts.

What HAS changed is the emphasis on certain aspects of website copywriting. Look a little deeper and you will notice that Google's preference for 'quality content' has extended to the more visual aspects of the web such as videos, charts and so on. In addition, by rewarding original content - including research results or the various strands of 'thought leadership' - we are seeing a move towards a new kind of search reality. For long enough, we've seen web content that simply re-cycles the status quo. As long as it read well and included the necessary keywords, a web page would rank. To its credit, Google is trying to change that.

Linking Thinking Issues:

The issue of 'links' and link building is more contentious. Current thinking has it that it's only 'high authority,' relevant links that will cut the mustard. Links in themselves lend 'authority' to a site, and yet these can be achieved using dubious aspects of SEO that have nothing to do with 'quality content.' Examples are multiple submissions of poor quality articles to online article directories, or churning out spurious news releases for almost-anonymous online consumption.

It's obvious that a link from a major website will lend credibility. Unfortunately, there seem to be so many subjective elements in all this. What constitutes a 'major' site? How far down the line do you have to go before a link from a mid-ranking site becomes something akin to a junk bond? Likewise, just how 'relevant' does a linking site have to be to the sector of the site being linked to?

  Google's latest search criteria are far from perfect, but they have to be applauded for trying to improve search results. The downside of all this is that, in its determination to achieve higher rankings for its clients at almost any cost, the SEO Company will find ways around the 'sanctity' of Google's aims. Because there is so much at stake financially when it comes to web page rankings, there will always be a battle between SEO experts and the brain-boxes at Google.

The Future of Search:

The question of where search is heading in the future is surely one which preoccupies SEO specialists everywhere. There's little doubt that search is an evolving and moveable feast. As SEO people analyze what is currently ranking well, they will gain an ever-growing insight into the latest twists in Google's algorithms.

As always, Google will strive to be ahead of the game and continue with its long series of 'updates' such as the 2010 Mayday Update or the Panda Update that has seen several incarnations over the past year. The convergence of televisual technologies will undoubtedly have an influence on what is possible when it comes to search. Google's purchase of YouTube was surely a masterful piece of forward thinking. Online video is now a major medium in its own right, where its massive commercial and promotional potential is already being realized.

Mobile technology is also on the brink of a new era where the potential to revolutionize hardware, software and the Internet possibilities that go with it, is positively breathtaking.

How SEO will deal with all this remains to be seen. Keywords will still be around as they are, for example, in the optimization of videos and their transcripts. It's likely that a new form of video analysis will be developed that focuses on exposure to visual images rather than words. It may also be that the ranks of web pages that now appear when we do a Google search will seem incredibly quaint and old-fashioned compared to how websites and their videos will be ranked in the future.

Of course, it may just be that websites themselves - not to mention website copywriting! - will become ancient history. We will likely be looking at something akin to TV programs. If you see how far and how fast technology has traveled in the past ten years, and then try to project where change will take us in the next few decades, the prospects are truly mind-boggling!

About The Author

Mike Beeson is a UK freelance copywriter, journalist and PR consultant specializing in website and SEO copywriting. Mike's company, Buzzwords Limited, was established over 20 years ago and is located in Knutsford, Cheshire (south Manchester). For more information, visit: www.buzzwords.ltd.uk/website_copywriting.htm or e-mail open@buzzwords.ltd.uk.

Courtesy
http://www.seo-news.com/archives/2012/mar/15.html 

E-Commerce Business Solution

e-commerce Flexus Solutions is a leading e-commerce company providing e-commerce solutions across US & India.
content writing Content Writing India, a content writing company, offers content writing services like website copywriting, article writing, website content writing, technical writing, press release writing etc through best web content writers and copywriters who can generate good quality contents.

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